Bear Prank

Project

Your new Buddy

Category

Concept Development / Online Activation

Client

The Sleepover

All Sleepover guests met their new buddy in their hotelroom. People were asked to make a picture with their new buddy and share the pic on instagram with relevant hashtags.

This resulted in the most creative, crazy pictures appearing on Instagram. The best picture could win a hotel room for the next edition.

Their new buddy went viral!!

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Created by yookoo | 10 02 2018 | Activations